Happy Easter, everybody — or, given the likelihood that many of you are viewing this post after the day in question (seriously, go spend time with your families), I hope you had a happy Easter. Those of you who don’t celebrate, well, I hope it’s a good day anyway.
Easter is kind of a strange holiday when it comes to Hollywood movies. It’s a major holiday in the U.S. — though not an official “U.S. holiday”, it’s celebrated by a large portion of the population. But unlike other major holidays, Hollywood tends to ignore it. It’s a trait that it shares with Thanksgiving, but not with Christmas, Independence Day, or Valentine’s Day. Consider this year’s Good Friday releases: G.I. Joe: Retaliation, The Host and Tyler Perry’s Temptation of a Marriage Counselor. Do any of those sound like “Easter films” to you?
It may sound strange to think it’s strange for Hollywood to overlook a holiday, but Hollywood has a history of piggybacking on holidays to give their movies a boost. Continue reading






